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OUR GUIDII\IG
PRINCIPLES
. Quality
comes first
- To achieve
customer satisfaction, the quality of our products and
services must be our number one priority.
. Customers
are the focus of everything we do
- Our work must be
done with our customer in mind, providing better products and
services than our competition.
. Continuous
improvement is essential to our success
- We must strive
for excellence in everything we do: in our products; in their
safety and value; in our services; our human
relations; our competitiveness and our profitability.
. Associate
involvement is our way of life
- We are a team.
We must
treat each other
with trust and respect.
. Dealers
and suppliers are our partners
- Our company must
maintain mutually beneficial relationships with dealers, suppliers,
and our other business associates.
.
Integrity is never compromised
- The conduct of
our company worldwide must be pursued in a manner that is
socially responsible and commands respect for its integrity and for
its positive contributions to society. Our doors are open to men
and women alike without discrimination and without regard to ethnic
origin or personal beliefs. |